We promote excellence, and work to break the perception that refined social skills is a luxury.
Through an interactive and engaging learning experience, we help our clients to distinguish themselves by raising their Social Intelligence, enabling them to float from one situation to the other with ease and confidence, while building fruitful relationships with people from different cultures.
We are not a training centre and we do not offer any public courses. We work directly with businesses - large and small - and with government organisations as well as individuals. We value the individuality of people, acceptance of the other and mutual respect.
YARNU is the first in the region to specialize in Business Protocol and Inter-Cultural Intelligence for the Middle East. We follow a personalised, practical approach based on "YARNU’s 4Ds" methodology to ensure that we meet the requirements of our multi-cultural clients.
Our experienced team of topic experts and our flexible and practical approach enable us to conduct our sessions at a variety of venues.
Author and Social and Cultural Intelligence coach, Rana Nejem started out her career as a broadcast journalist. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for the International Media Department for 2 years. Rana then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.
Throughout her career – whether it was formulating communications strategies, conducting interviews with Heads of State or making arrangements for Royal visits and VIP events – cross-cultural communications, business protocol and etiquette were always an essential part of her work. Rana learned first hand from top professionals in the field and put it all into practice in her work.
As Communications and Public Diplomacy manager, Rana provided Cross-cultural communications advice to British Ambassadors and diplomats as well as Western consultants working in the Middle East region. Since setting up Yarnu, Rana has been coaching, training and advising business executives, diplomats and officials helping them refine their professional profile, increase the impact of their personal presence and raise their inter-cultural intelligence. Rana is regularly invited to speak on the subject of cross-cultural communications.
Her first book When in the Arab World; An Insider's Guide to Living and Working with Arab Culture was published in May 2016.
Rana carries a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and is certified as an International etiquette consultant by the International Etiquette and Protocol Academy in London. Rana was also trained by The Protocol School of Washington in International Protocol Management, and is a certified coach in Inter-Cultural Intelligence.
According to the Harvard Business Review, 40% of international business ends up in failure – 70% of those failures are due to the lack of cultural awareness and understanding.
Whether you are a diplomat or doing business in the Middle East; at entry-level staff or a top executive; or simply a student interested in this part of the world, we will guide you through the intricacies of the Arab culture and help you see the distinct variations in values and beliefs and how they affect the way people communicate, and the way things work.
Whether you are an Arab in the diplomatic service, or a businessman looking to expand into Europe or the United States, to be successful you must learn to recognize and understand the differences that lie beneath the surface. In this programme we will steer you through the cultural variations and help you feel completely at ease in any situation where you would be representing not only yourself, but also your organisation and your country.
Success at work does not happen without good human relations. You may have the university degree and the title but if you do not possess the soft skills of knowing the appropriate behavior in a given situation; if you do not know how to properly interact with different people in and out of the office, then you cannot rise to your full potential.
In this programme we help you master the ABCD of your professional image.
Many organisations fall into the trap of dismissing culture as something that will take care of itself. Some business owners may recognise the importance of their company’s culture but seem to have left it on the back burner, seeing it as less of a priority.
An organisation’s culture is the sum total of every member of staff’s behaviour and attitude. Most important of which is the attitude and behaviour of the people at the very top.
Most organisations – whether business or governmental – go through the exercise of identifying their mission, vision and values. More often than not, these values are then framed on the walls and forgotten in the day to day running of the business.
We work with you to align your organisation’s values with your staff’s behaviour and attitude, thereby creating the kind of culture that will achieve your organisation’s objectives. We are accredited to use the latest scientific tools to help us measure an organisation’s culture, through measuring behaviour and its impact on performance. Culturescope® is a game changer for HR managers worldwide.
The Three Colours of Worldview® is a tool that enables us to create a third space culture in multi-national organisations where differing world views and styles of communication may be causing tension and stress.
In today’s world, being culturally intelligent is no longer a luxury, it is a skill that is crucial for business people, diplomats, students and just about anyone who travels for work or leisure.